BETA Records - Your music matters!

ck is an independent laptop hip-hopper. He employs his own brand of DIY ethics, as he self-produced, wrote, and recorded his entire debut album, Kind of a Big Deal, on his laptop while attending college at Columbia University. Currently residing in New York by way of San Francisco, he plays shows around New York, gaining new fans with each show he performs.

His songs are poignant, and he approaches both the political--dealing with American ethnocentrism in "All the News Unfit to Print" and celebrity fascination in "US Weekly Subscribers vs. the Household Names"--and the personal, with "Atom Sparks," about his existentialist roommate and the autobiographical "Meet the Author." However, ck takes the most pride in being a story teller, as he narrates the true story of a teenage girl's experience doing Ecstasy in "Falling From Cloud Level" and the story of a car accident victim in "Every Twelve Minutes," narrated from the second-person.

Following with his DIY ethics, he recognizes the need for artists to be more than just entertainers, and the capability for music to instigate social change. In researching material for the album, he discovered that 25,000 people starve to death each day, and has consequently donated 100% of profits from his album sales to UNICEF to help end child starvation.