BETA Records - Your music matters!

Josh Pierce remembers the first time he sang in front of a large crowd in church in his hometown Glendale Arizona. Born in Battle Creek, Michigan in March of 1981 his grandfather always said he had a "knack for music". Able to keep a beat at the young age of 4 he became very interested in music. He started singing in the church childrens choir and eventually joined the school band playing the trumpet. Over the years his music continually progressed and began to flourish. At the age of 20 he joined the United States Marine Corps but kept his music a priority in his life. After being discharged he began to rodeo on the Professional Rodeo Cowboys Association's Sierra Circuit in California. During the rides to the rodeo and even before his ride he continued to keep his pad and pencil close by. Now at the age of 25 and after playing in numerous bars throughout Phoenix, Tempe, Glendale, and Avondale he traveled to The Cavern recording studios to record his first single titled "Friends Before Lovers". The song was written by a close friend of Josh's and he believes strongly in the message it sends. His passion is his music and continues to drive him to push further into his career. Hopefully with a little luck and his passion his name will become a household name in Country Music and launch him into a new level in his career.