Forest City's bred rap lyricist LAtruth is in a hurry. He dropped his sophomore album, Tha Truth Hurts the follow up to his near platinum debut Latruth World Order, he has his thoughts firmly placed on the business of delivering his new album, Hate Iz Fuel. %u201CThis is the one right here. I know everybody says that, but I don%u2019t plan on really doing this that much longer. I%u2019m trying to go behind the scenes,%u201D says LAtruth.
However, while his thoughts allude to calling it a career (doubtful), his actions speak to the contrary. The past year has found Latruth continually in rap listener%u2019s ears via a slew of stand out, cameo verses. With rap fans notoriously impatient when artists have long hiatus between albums, the importance of a rapper staying on the radar between albums is essential. %u201CNo matter what budget is being opened or what%u2019s going on in the office, you gotta keep your head above water in the street,%u201D explains LAtruth. %u201CYou always gotta find out what%u2019s coming out, hop on the hot R&B song or a remix or even do a hot featuring with another rapper.%u201D
Whether it%u2019s on mixtapes, appearing in rap battles or guest spots, the streets never have to hunt very far for the next scorching LAtruth verse. The past year alone has found him riding shotgun and spitting alongside rap heavyweights that include Nas (%u201CHip Hop is Alive (Remix)%u201D), 112's (%u201CPeaches and cream Remix%u201D), The Game (%u201CYou Know what it is%u201D) and Jay-z (%u201CSpread Love%u201D). Besides the stand out verses, LAtruth also caught the video bug appearing in the feature DVD Rep Yo City with Dj Battle and Many more standout underground artist, the Rep yo City DVD film Hosted by Dj Battle is Creating a major buzz for LAtruth and other artist with standout talent. LAtruth was also the feature on urban radio where he did a live freestyle, and was interviewd about his partnership with The Game and Black Wallstreet
An exhaustive portfolio but it%u2019s all old hat for LAtruth, after all, he is a rap veteran in all definitions of the word. In 2000 he was a member of the Band MASH (Money, Ambuniton, Sex, Hostility. When the relationship eventually soured, the Four brothers LAtruth (Robert Hampton), Bangkoc (Anthony Lawrence) Duke (Adrian Jackson), and Grand Finale (Kevin Wesley) in a sense, returned to diffrent homes and city's to begin solo careers.
Where Latruth world order was a critically acclaimed debut that confirmed LAtruth's ability to hold down an album for self, Hate iz Fuel will further establish Truth as one of the rap game%u2019s elite lyricist. %u201CI learned about trying different things,%u201D is what LAtruth says occurred between albums, besides the song cameos and Rap Battle gigs. %u201CChampions make champions. You can%u2019t be scared to try different songs. It ain%u2019t all about just punchlines and all that now. Em, 50 and DMX, all these people, they switched it. They made the listeners really want to hear what you feel as an artist and as a person. They don%u2019t want to hear a bunch of fantasizing and a bunch of lying.%u201D
Indeed, Latruth world order is packed with enough variety to please die-hard LAtruth fans and to invite newcomers to become acquainted with his sound as well. LAtruth is no longer a brash emcee with far flung aspirations to Hip-Hop%u2019s throne, but a savvy veteran with legit claims to the crown. Produced by LAtruth (Robert Hampton) and featuring soul crooner Cristina Twitty, the retrospective song and single, %u201CMy LIfe%u201D is the album%u2019s most personal song. %u201CIt%u2019s just a real song about life I think a lot of people all over the world might want to know,%u201D says LAtruth. %u201CLatruth World order%u201D produced by J-Flex, and Many more new producers, is a verbal spitfest with LAtruths %u201C.38 revolver flow%u201D anchored by industrial sized bass, distorted low end and a quick paced drum track. %u201CWritten in the Stars%u201D finds LArtuth tag teaming apocalyptic horns and gut quivering bass with his Mash co-d, L-Beezy. Throughout the album, almost every rhyme is to be analyzed for fear of missing the punch line, whether subtle or blatant as on the J-flex produced %u201CLA Shit%u201D where he raps about LosAngelos and Gang Banging. LAtruth has endured all the requisites for success in the rap game. I%u2019m still here. People think I%u2019m still hot. They still know I%u2019m hot, so I put in enough work. I feel like it%u2019s time. It%u2019s more than time.%u201D
%u201CI feel like I make therapy,%u201D says LAtruth. %u201CPeople say incredible shit when they come up to me. %u2018You don%u2019t know how much I felt that like right there or you know%u2026%u2019 It%u2019s therapy for the listeners. That%u2019s the best part of the whole shit, touching the human soul.%u201D Pucker up. Hate iz Fuel coming soon.
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