BETA Records - Your music matters!

"Gone to Ground" captures Payola in all their explosive glory.
Elements of classic soul, blues and gospel - The Chamber Brothers, Al Green and Otis Redding - mix with the best ingredients of rock'n'roll, spiced with hints of Hendrix, Tom Waites, AC/DC,The Stones, Bob Marley, The Beatles and Funkadelic to form a rip roaring righteous fervour stamped over the blueprint of classic and timeless songs.
So while musical roots are acknowledged and respected, this is new music.
Payola make earthy, sweet, dramatic music tinged with a dirty melancholic edge. Their distinctive "basement soul" is wrapped around tight 'n' tough-edged songs possessing bruised hearts sung by the passionately "lived in" soulful vocals of Solomon Cole.
These are original songs about desire, love and woe, drenched deep with emotion.
The "back to basics" recording style captures this elemental excitement, revealing the dynamic between the singer and the band being recorded in the same room at the same time. "Gone to Ground" puts you in the room with them.

Payola make timeless music that you’ll be glad you’ve found and miss not having around.