BETA Records - Your music matters!

SOUND CITY is a universal entertainment company driven off standing alone . being different . and inspiring dreams can become a reality with passion . dedication . & standing up for the power of self belief .
A formula of urban . street swagga. with a dash of personal freshness . Influenced by music . life struggles . experience and accomplishments . Relating to our environment through art . fashion . culture . & dreams with a street grown mentality giving birth to a lifestyle to Stand Alone . Creating exquisite excellence through detailed designing with a mixture of color and style . We are the epitome of individuality.
Stand Alone
Whether you're a single parent providing life for you and your child . A Boxer standing alone in the ring fighting to put food on his families table . A music artist who can touch millions of peoples lives with one verse . This is life . We all go through situations where we as an individual have to Stand Alone through the struggles to reach our dreams.
Be Different
More Original Less Counterfeiting . Everyone has their own personal style . personal preference . Don't be afraid or ashamed of who you are . From personal experience . We've learned your difference is what will make you succeed.
Inspire
The best gift you can give is inspiration .
SOUND CITY
a independently owned entertainment company created in 2007 by Christopher Zackschewski.